Analyzing Marketing Opportunities
Program Pelatihan yang membimbing secara detail dan comprehensive dalam The Components of a Modern Marketing Information System, Marketing Research System, Marketing Decision Support System, An Overview of Forecasting and Demand Measurement, Analyzing Needs and Trends in the Macroenvironment, Identifying and Responding to the Major Macroenvironment Forces, A model of Consume Behavior, The Major Factors Influencing Buyer Behavior, The Buying Decision Process, The Stages of the Buying Decision Process, What is Organizational Buying, Participants in the Business Buying Process, The Purchasing-Procurement Process, Institutional and Government Market. Dan best practice sharing implementasi di Indonesia dan dunia yang inovatif, kreatif, praktis dan memiliki nilai kebaharuan, efisien dan efektif.
Managing Trainer
Dr. JEFF., SE.,Ak.,MM., CMA., CHRA., CFRM., C.F.A., MPM
G34
Analyzing Marketing Opportunities
Ringkasan Training
Bagian ini merangkum manfaat, sasaran peserta, metode ajar, dan evaluasi agar program lebih cepat ditinjau sebelum masuk ke materi detail.
Manfaat Training
- Meningkatkan kompetensi dalam The Components of a Modern Marketing Information System
- Meningkatkan kompetensi dalam Marketing Research System
- Meningkatkan kompetensi dalam Marketing Decision Support System
- Meningkatkan kompetensi dalam An Overview of Forecasting and Demand Measurement
- Meningkatkan kompetensi dalam Analyzing Needs and Trends in the Macroenvironment
- Meningkatkan kompetensi dalam Identifying and Responding to the Major Macroenvironment Forces
- Meningkatkan kompetensi dalam A model of Consume Behavior
- Meningkatkan kompetensi dalam The Major Factors Influencing Buyer Behavior
- Meningkatkan kompetensi dalam The Buying Decision Process
- Meningkatkan kompetensi dalam The Stages of the Buying Decision Process
- Meningkatkan kompetensi dalam What is Organizational Buying
- Meningkatkan kompetensi dalam Participants in the Business Buying Process
- Meningkatkan kompetensi dalam The Purchasing-Procurement Process
- Meningkatkan kompetensi dalam Institutional and Government Market
- Best practice sharing implementasi di Indonesia dan dunia yang inovatif, kreatif, praktis dan memiliki nilai kebaharuan, efisien dan efektif.
Sasaran Kompetensi Kerja
- Sasaran pelatihan ini untuk meningkatkan kompetensi di bidang sales, marketing, account executive, services dan non-service sehingga dapat berkembang berkarir/ berkompetisi.
Sasaran Peserta Training
- Staff/ Assoc. Staff/ Junior/ Senior/ Analyst/ Specialist
- Supervisor/ Team Leader/ Team Manager/ Group Leader
- Sr. Supervisor/ Superintendent/ Branch Manager/ Senior Manager/ Area Manager
- General Manager/ Vice President/ Chief
Metode Ajar
- Metode ceramah
- interactive discussion
- latihan/studi kasus
- kuis
- penugasan
- rencana tindakan untuk mengaplikasikan dalam dunia kerja
Durasi Training
3 (three) days @jam 09.00 sd 16.00
Evaluasi Training
| Level 1 : Reaksi | Ulasan dan rating ke platform digital |
| Level 2 : Belajar | Pre-test dan Post-test |
| Level 3 : Perilaku | Interview 360 Degree Feedback (*) |
| Level 4 : Dampak ke Organisasi | Key Performance Indicator (*) |
(*) Khusus IHT, dievaluasi minimal setelah 6 bulan dengan special request.
Materi Training
Susunan materi disajikan per hari agar lebih mudah ditinjau sebelum memilih program.
Hari 1
DAY-1- The Components of a Modern Marketing Information System
- Internal Records System
- The Order-to-Payment Cycle
- Sales Information Systems
- Marketing Intelligence System
- Marketing Research System
- Suppliers of Marketing Research
- The Marketing Research Process
- Overcoming Barriers to the Use of Marketing Research
- Marketing Decision Support System
- An Overview of Forecasting and Demand Measurement
- The Measures of Market Demand
- Which Market to Measure
- A Vocabulary for Demand Measurement
- Estimating Current Demand
- Estimating Future Demand
Hari 2
DAY-2- Analyzing Needs and Trends in the Macroenvironment
- Identifying and Responding to the Major Macroenvironment Forces
- Demographic Environment
- Economic Environment
- Natural Environment
- Technological Environment
- Political-Legal Environment
- Social-Cultural Environment
- A model of Consume Behavior
- The Major Factors Influencing Buyer Behavior
- Cultural Factors
- Social Factors
- Personal Factors
- Psychological Factors
- The Buying Decision Process
- Buying Roles
- Buying Behavior
- The Stages of the Buying Decision Process
- Problem Recognition
- Information Search
- Evaluation of Alternatives
- Purchase Decision
- Postpurchase Behavior
Hari 3
DAY-3- What is Organizational Buying
- The Business Market versus Consumer Market
- Buying Situations
- Systems Buying and Selling
- Participants in the Business Buying Process
- The Buying Center
- Major Influences
- The Purchasing-Procurement Process
- Stages in the Process
- Institutional and Government Market
- Rencana Tindakan
- Terapkan apa yang Anda pelajari untuk membuat rencana tindakan pada pekerjaan.
Tim Pembicara
Managing Trainer
Dr. JEFF., SE.,Ak.,MM., CMA., CHRA., CFRM., C.F.A., MPM
Managing Trainer
Pembicara
- Tim ICV Training & Consulting Services
Pelaksanaan Training
Lokasi Training
Tentative Grup Hotel: KAGUM Hotels, ACCORS Hotels, eL Hotel, SAHID Group, SANTIKA Indonesia Hotels & Resort. Hotel lainnya setelah mendapat konfirmasi.
Metode Training
- Offline Training, di Hotel/ ICV Training Center
- Online Training, Zoom Meeting
Pelaksanaan dan Fee
Jadwal, fee, fasilitas, dan informasi registrasi ditampilkan dalam satu tempat agar tim lebih mudah meninjau kebutuhan pelaksanaan.
Tanggal Pelaksanaan Training
| 30 Maret 2026 - 1 April 2026 | 20 April 2026 - 22 April 2026 |
| 6 Mei 2026 - 8 Mei 2026 | 29 Juni 2026 - 1 Juli 2026 |
| 20 Juli 2026 - 22 Juli 2026 | 31 Agustus 2026 - 1 September 2026 |
| 16 September 2026 - 18 September 2026 | 19 Oktober 2026 - 21 Oktober 2026 |
| 18 November 2026 - 20 November 2026 | 28 Desember 2026 - 30 Desember 2026 |
Fee Public Training di Jakarta
- Tatap muka Training Rp 5.500.000 per peserta (Harga training publik tatap muka di hotel area Jakarta untuk durasi 2 hari.)
- Online Training Rp 5.500.000 per peserta (Harga training publik online melalui Zoom untuk durasi 2 hari.)
Fee Private Training di Jakarta
- Tatap muka Training Rp 7.500.000 per peserta (Harga training private tatap muka di ICV Training Center untuk durasi 2 hari.)
Fee Public Training di Bandung, Yogyakarta, Bali, Pekanbaru
- Tatap muka Training Rp 7.500.000 per peserta (Harga training publik tatap muka untuk kota pilihan di luar Jakarta dengan venue hotel.)
Fee Inhouse Training (IHT) di Jakarta dan Luar Kota
- Tatap muka Training Rp 25.000.000 per batch (Harga training inhouse mencakup trainer, materi, dan sertifikat untuk 2 hari. Program luar kota menambah biaya akomodasi dan transportasi.)
Include
- Seminat Kit
- Certificate
- Lunch
- Snack
- Souvenir/ Voucher
Lengkapi registrasi, lalu lanjutkan ke WhatsApp.
Form ini membantu tim ICV menerima data registrasi awal dengan format yang lebih rapi sebelum proses follow up dilanjutkan melalui WhatsApp.