Developing Market Strategies
Program Pelatihan yang membimbing secara detail dan comprehensive dalam How to Differentiate, Differentiation Tools, Developing and Communicating a Positioning Strategy, Product Life-Cycle Marketing Strategies, Market Evolution, Challenges in New-Product Development, Effective Organizational Arrangements, Managing the Development Process: Ideas, Managing the Development Process: Concept to Strategy, Managing the Development Process: Development to Commercialization, The Consumer-Adoption Process, Deciding Whether to Go Abroad, Deciding Which Markets to Enter, Deciding How to Enter the Market, Deciding on the Marketing Program, Deciding on the Marketing Organization. Dan best practice sharing implementasi di Indonesia dan dunia yang inovatif, kreatif, praktis dan memiliki nilai kebaharuan, efisien dan efektif.
Managing Trainer
Dr. JEFF., SE.,Ak.,MM., CMA., CHRA., CFRM., C.F.A., MPM
G36
Developing Market Strategies
Ringkasan Training
Bagian ini merangkum manfaat, sasaran peserta, metode ajar, dan evaluasi agar program lebih cepat ditinjau sebelum masuk ke materi detail.
Manfaat Training
- Meningkatkan kompetensi dalam How to Differentiate
- Meningkatkan kompetensi dalam Differentiation Tools
- Meningkatkan kompetensi dalam Developing and Communicating a Positioning Strategy
- Meningkatkan kompetensi dalam Product Life-Cycle Marketing Strategies
- Meningkatkan kompetensi dalam Market Evolution
- Meningkatkan kompetensi dalam Challenges in New-Product Development
- Meningkatkan kompetensi dalam Effective Organizational Arrangements
- Meningkatkan kompetensi dalam Managing the Development Process: Ideas
- Meningkatkan kompetensi dalam Managing the Development Process: Concept to Strategy
- Meningkatkan kompetensi dalam Managing the Development Process: Development to Commercialization
- Meningkatkan kompetensi dalam The Consumer-Adoption Process
- Meningkatkan kompetensi dalam Deciding Whether to Go Abroad
- Meningkatkan kompetensi dalam Deciding Which Markets to Enter
- Meningkatkan kompetensi dalam Deciding How to Enter the Market
- Meningkatkan kompetensi dalam Deciding on the Marketing Program
- Meningkatkan kompetensi dalam Deciding on the Marketing Organization
- Best practice sharing implementasi di Indonesia dan dunia yang inovatif, kreatif, praktis dan memiliki nilai kebaharuan, efisien dan efektif.
Sasaran Kompetensi Kerja
- Sasaran pelatihan ini untuk meningkatkan kompetensi di bidang sales, marketing, account executive, services dan non-service sehingga dapat berkembang berkarir/ berkompetisi.
Sasaran Peserta Training
- Staff/ Assoc. Staff/ Junior/ Senior/ Analyst/ Specialist
- Supervisor/ Team Leader/ Team Manager/ Group Leader
- Sr. Supervisor/ Superintendent/ Branch Manager/ Senior Manager/ Area Manager
- General Manager/ Vice President/ Chief
Metode Ajar
- Metode ceramah
- interactive discussion
- latihan/studi kasus
- kuis
- penugasan
- rencana tindakan untuk mengaplikasikan dalam dunia kerja
Durasi Training
3 (three) days @jam 09.00 sd 16.00
Evaluasi Training
| Level 1 : Reaksi | Ulasan dan rating ke platform digital |
| Level 2 : Belajar | Pre-test dan Post-test |
| Level 3 : Perilaku | Interview 360 Degree Feedback (*) |
| Level 4 : Dampak ke Organisasi | Key Performance Indicator (*) |
(*) Khusus IHT, dievaluasi minimal setelah 6 bulan dengan special request.
Materi Training
Susunan materi disajikan per hari agar lebih mudah ditinjau sebelum memilih program.
Hari 1
DAY-1- How to Differentiate
- Differentiation Tools
- Product Differentiation
- Services Differentiation
- Personnel Differentiation
- Channel Differentiation
- Image Differentiation
- Developing and Communicating a Positioning Strategy
- Positioning According to Ries and Trout
- How Many Differences to Promote
- Which Differences to Promote
- Communicating the Company’s Positioning
- Product Life-Cycle Marketing Strategies
- The Concept of the Product Life Cycle
- Marketing Strategies: Introduction Stage
- Marketing Strategies: Growth Stage
- Marketing Strategies: Maturity Stage
- Marketing Strategies: Decline Stage
- The Product Life-Cycle Concept: Critique
- Market Evolution
- Stages in Market Evolution
- Dynamics of Attribute Competition
Hari 2
DAY-2- Challenges in New-Product Development
- Effective Organizational Arrangements
- Calculating the Cost
- Organizing New-Product Development
- Managing the Development Process: Ideas
- Idea Generation
- Idea Screening
- Managing the Development Process: Concept to Strategy
- Concept Development and Testing
- Marketing-Strategy Development
- Business Analysis
- Managing the Development Process: Development to Commercialization
- Product Development
- Market Testing
- Commercialization
- The Consumer-Adoption Process
- Stages in the Adoption Process
- Factors Influencing the Adoption Process
Hari 3
DAY-3- Deciding Whether to Go Abroad
- Deciding Which Markets to Enter
- Regional Free Trade Zones
- Evaluating Potential Markets
- Deciding How to Enter the Market
- Indirect Export
- Direct Export
- Licensing
- Joint Ventures
- Direct Investment
- The Internationalization Process
- Deciding on the Marketing Program
- Product
- Promotions
- Price
- Place (Distribution Channels)
- Deciding on the Marketing Organization
- Export Department
- Internal Division
- Global Organization
- Best Practice Sharing
- Implementasi di Indonesia dan dunia yang inovatif, kreatif, praktis dan memiliki nilai kebaharuan, efisien dan efektif.
- Rencana Tindakan
- Terapkan apa yang Anda pelajari untuk membuat rencana tindakan pada pekerjaan.
Tim Pembicara
Managing Trainer
Dr. JEFF., SE.,Ak.,MM., CMA., CHRA., CFRM., C.F.A., MPM
Managing Trainer
Pembicara
- Tim ICV Training & Consulting Services
Pelaksanaan Training
Lokasi Training
Tentative Grup Hotel: KAGUM Hotels, ACCORS Hotels, eL Hotel, SAHID Group, SANTIKA Indonesia Hotels & Resort. Hotel lainnya setelah mendapat konfirmasi.
Metode Training
- Offline Training, di Hotel/ ICV Training Center
- Online Training, Zoom Meeting
Pelaksanaan dan Fee
Jadwal, fee, fasilitas, dan informasi registrasi ditampilkan dalam satu tempat agar tim lebih mudah meninjau kebutuhan pelaksanaan.
Tanggal Pelaksanaan Training
| 4 Maret 2026 - 6 Maret 2026 | 27 April 2026 - 29 April 2026 |
| 6 Mei 2026 - 8 Mei 2026 | 3 Juni 2026 - 5 Juni 2026 |
| 27 Juli 2026 - 29 Juli 2026 | 5 Agustus 2026 - 7 Agustus 2026 |
| 23 September 2026 - 25 September 2026 | 26 Oktober 2026 - 28 Oktober 2026 |
| 25 November 2026 - 27 November 2026 | 7 Desember 2026 - 9 Desember 2026 |
Fee Public Training di Jakarta
- Tatap muka Training Rp 5.500.000 per peserta (Harga training publik tatap muka di hotel area Jakarta untuk durasi 2 hari.)
- Online Training Rp 5.500.000 per peserta (Harga training publik online melalui Zoom untuk durasi 2 hari.)
Fee Private Training di Jakarta
- Tatap muka Training Rp 7.500.000 per peserta (Harga training private tatap muka di ICV Training Center untuk durasi 2 hari.)
Fee Public Training di Bandung, Yogyakarta, Bali, Pekanbaru
- Tatap muka Training Rp 7.500.000 per peserta (Harga training publik tatap muka untuk kota pilihan di luar Jakarta dengan venue hotel.)
Fee Inhouse Training (IHT) di Jakarta dan Luar Kota
- Tatap muka Training Rp 25.000.000 per batch (Harga training inhouse mencakup trainer, materi, dan sertifikat untuk 2 hari. Program luar kota menambah biaya akomodasi dan transportasi.)
Include
- Seminat Kit
- Certificate
- Lunch
- Snack
- Souvenir/ Voucher
Lengkapi registrasi, lalu lanjutkan ke WhatsApp.
Form ini membantu tim ICV menerima data registrasi awal dengan format yang lebih rapi sebelum proses follow up dilanjutkan melalui WhatsApp.