Managing and Delivering Marketing Programs
Program Pelatihan yang membimbing secara detail dan comprehensive dalam What Work is Performed by Marketing Channel, Channel Design Decisions, Channel Management Decisions, Channel Dynamics, Retailing, Wholesaling, Market Logistics, The Communication Process, Developing Effective Communications, Deciding on the Marketing Communications Mix, Managing and Coordinating Integrated Marketing Communications, Developing and Managing an Advertising Program, Deciding on Media and Measuring Effectiveness, Public Relations. Dan best practice sharing implementasi di Indonesia dan dunia yang inovatif, kreatif, praktis dan memiliki nilai kebaharuan, efisien dan efektif.
Managing Trainer
Dr. JEFF., SE.,Ak.,MM., CMA., CHRA., CFRM., C.F.A., MPM
G38
Managing and Delivering Marketing Programs
Ringkasan Training
Bagian ini merangkum manfaat, sasaran peserta, metode ajar, dan evaluasi agar program lebih cepat ditinjau sebelum masuk ke materi detail.
Manfaat Training
- Meningkatkan kompetensi dalam What Work is Performed by Marketing Channel
- Meningkatkan kompetensi dalam Channel Design Decisions
- Meningkatkan kompetensi dalam Channel Management Decisions
- Meningkatkan kompetensi dalam Channel Dynamics
- Meningkatkan kompetensi dalam Retailing
- Meningkatkan kompetensi dalam Wholesaling
- Meningkatkan kompetensi dalam Market Logistics
- Meningkatkan kompetensi dalam The Communication Process
- Meningkatkan kompetensi dalam Developing Effective Communications
- Meningkatkan kompetensi dalam Deciding on the Marketing Communications Mix
- Meningkatkan kompetensi dalam Managing and Coordinating Integrated Marketing Communications
- Meningkatkan kompetensi dalam Developing and Managing an Advertising Program
- Meningkatkan kompetensi dalam Deciding on Media and Measuring Effectiveness
- Meningkatkan kompetensi dalam Public Relations
- Best practice sharing implementasi di Indonesia dan dunia yang inovatif, kreatif, praktis dan memiliki nilai kebaharuan, efisien dan efektif.
Sasaran Kompetensi Kerja
- Sasaran pelatihan ini untuk meningkatkan kompetensi di bidang sales, marketing, account executive, services dan non-service sehingga dapat berkembang berkarir/ berkompetisi.
Sasaran Peserta Training
- Staff/ Assoc. Staff/ Junior/ Senior/ Analyst/ Specialist
- Supervisor/ Team Leader/ Team Manager/ Group Leader
- Sr. Supervisor/ Superintendent/ Branch Manager/ Senior Manager/ Area Manager
- General Manager/ Vice President/ Chief
Metode Ajar
- Metode ceramah
- interactive discussion
- latihan/studi kasus
- kuis
- penugasan
- rencana tindakan untuk mengaplikasikan dalam dunia kerja
Durasi Training
2 (two) days @jam 09.00 sd 16.00
Evaluasi Training
| Level 1 : Reaksi | Ulasan dan rating ke platform digital |
| Level 2 : Belajar | Pre-test dan Post-test |
| Level 3 : Perilaku | Interview 360 Degree Feedback (*) |
| Level 4 : Dampak ke Organisasi | Key Performance Indicator (*) |
(*) Khusus IHT, dievaluasi minimal setelah 6 bulan dengan special request.
Materi Training
Susunan materi disajikan per hari agar lebih mudah ditinjau sebelum memilih program.
Hari 1
DAY-1- Course Introduction
- What Work is Performed by Marketing Channel
- Channel Functions and Flows
- Channel Levels
- Service Sector Channels
- Channel Design Decisions
- Analyzing Customers’ Desired Service Output Levels
- Establishing Objectives and Constraints
- Identifying Major Channel Alternatives
- Evaluating the Major Alternatives
- Channel Management Decisions
- Selecting Channel Members
- Training Channel Members
- Motivating Channel Members
- Evaluating Channel Members
- Modifying Channel Arrangements
- Channel Dynamics
- Vertical Marketing Systems
- Horizontal Marketing Systems
- Multichannel Marketing Systems
- Conflict, Cooperation, and Competition
- Legal and Ethical Issues in Channel Relations
- Retailing
- Types of Retailers
- Marketing Decisions
- Trends in Retailing
Hari 2
DAY-2- Wholesaling
- The Growth and Types of Wholesaling
- Wholesaler Marketing Decisions
- Trend in Wholesaling
- Market Logistics
- Market-Logistics Objectives
- Market-Logistics Decisions
- Organizational Lessons About Market Logistics
- The Communication Process
- Developing Effective Communications
- Identifying the Target Audience
- Determining the Communication Objectives
- Designing the Message
- Selecting Communication Channels
- Establishing the Total Marketing Communications Budget
- Deciding on the Marketing Communications Mix
- The Promotional Tools
- Factors in Setting the Marketing Communication Mix
- Measuring Results
Hari 3
DAY-3- Managing and Coordinating Integrated Marketing Communications
- Developing and Managing an Advertising Program
- Setting the Advertising Objectives
- Deciding on the Advertising Budget
- Choosing the Adverting Message
- Deciding on Media and Measuring Effectiveness
- Deciding on Reach, Frequency and Impact
- Choosing Among Major Media Types
- Selecting Specific Vehicles
- Deciding on Media Timing
- Deciding on Geographical Allocation
- Evaluating Advertising Effectiveness
- Sales Promotion
- Purpose of Sales Promotion
- Major Decisions in Sales Promotion
- Public Relations
- Marketing Public Relations
- Major Decisions in Marketing PR
- Best Practice Sharing
- Implementasi di Indonesia dan dunia yang inovatif, kreatif, praktis dan memiliki nilai kebaharuan, efisien dan efektif.
- Rencana Tindakan
- Terapkan apa yang Anda pelajari untuk membuat rencana tindakan pada pekerjaan.
Tim Pembicara
Managing Trainer
Dr. JEFF., SE.,Ak.,MM., CMA., CHRA., CFRM., C.F.A., MPM
Managing Trainer
Pembicara
- Tim ICV Training & Consulting Services
Pelaksanaan Training
Lokasi Training
Tentative Grup Hotel: KAGUM Hotels, ACCORS Hotels, eL Hotel, SAHID Group, SANTIKA Indonesia Hotels & Resort. Hotel lainnya setelah mendapat konfirmasi.
Metode Training
- Offline Training, di Hotel/ ICV Training Center
- Online Training, Zoom Meeting
Pelaksanaan dan Fee
Jadwal, fee, fasilitas, dan informasi registrasi ditampilkan dalam satu tempat agar tim lebih mudah meninjau kebutuhan pelaksanaan.
Tanggal Pelaksanaan Training
| 11 Maret 2026 - 13 Maret 2026 | 29 April 2026 - 1 Mei 2026 |
| 11 Mei 2026 - 13 Mei 2026 | 10 Juni 2026 - 12 Juni 2026 |
| 1 Juli 2026 - 3 Juli 2026 | 12 Agustus 2026 - 14 Agustus 2026 |
| 2 September 2026 - 4 September 2026 | 5 Oktober 2026 - 7 Oktober 2026 |
| 2 November 2026 - 4 November 2026 | 14 Desember 2026 - 16 Desember 2026 |
Fee Public Training di Jakarta
- Tatap muka Training Rp 5.500.000 per peserta (Harga training publik tatap muka di hotel area Jakarta untuk durasi 2 hari.)
- Online Training Rp 5.500.000 per peserta (Harga training publik online melalui Zoom untuk durasi 2 hari.)
Fee Private Training di Jakarta
- Tatap muka Training Rp 7.500.000 per peserta (Harga training private tatap muka di ICV Training Center untuk durasi 2 hari.)
Fee Public Training di Bandung, Yogyakarta, Bali, Pekanbaru
- Tatap muka Training Rp 7.500.000 per peserta (Harga training publik tatap muka untuk kota pilihan di luar Jakarta dengan venue hotel.)
Fee Inhouse Training (IHT) di Jakarta dan Luar Kota
- Tatap muka Training Rp 25.000.000 per batch (Harga training inhouse mencakup trainer, materi, dan sertifikat untuk 2 hari. Program luar kota menambah biaya akomodasi dan transportasi.)
Include
- Seminat Kit
- Certificate
- Lunch
- Snack
- Souvenir/ Voucher
Lengkapi registrasi, lalu lanjutkan ke WhatsApp.
Form ini membantu tim ICV menerima data registrasi awal dengan format yang lebih rapi sebelum proses follow up dilanjutkan melalui WhatsApp.