Understanding Marketing Management
Program Pelatihan yang membimbing secara detail dan comprehensive dalam Marketing in the Twenty-First Century Overview, Marketing Concepts and Tools, Company Orientation Toward the Marketplace, How Business and Marketing Are Changing, Building Customer Satisfaction, Value, and Retention Overview, The Nature of High Performance Businesses, Delivering Customer Values and Satisfaction, Attracting and Retaining Customers, Market-Oriented Strategic Planning, Business Strategic Planning, The Marketing Process, Product Planning: the Nature and Contents of a Marketing Plan. Dan best practice sharing implementasi di Indonesia dan dunia yang inovatif, kreatif, praktis dan memiliki nilai kebaharuan, efisien dan efektif.
Managing Trainer
Dr. JEFF., SE.,Ak.,MM., CMA., CHRA., CFRM., C.F.A., MPM
G33
Understanding Marketing Management
Ringkasan Training
Bagian ini merangkum manfaat, sasaran peserta, metode ajar, dan evaluasi agar program lebih cepat ditinjau sebelum masuk ke materi detail.
Manfaat Training
- Meningkatkan kompetensi dalam Marketing in the Twenty-First Century Overview
- Meningkatkan kompetensi dalam Marketing Concepts and Tools
- Meningkatkan kompetensi dalam Company Orientation Toward the Marketplace
- Meningkatkan kompetensi dalam How Business and Marketing Are Changing
- Meningkatkan kompetensi dalam Building Customer Satisfaction, Value, and Retention Overview
- Meningkatkan kompetensi dalam The Nature of High Performance Businesses
- Meningkatkan kompetensi dalam Delivering Customer Values and Satisfaction
- Meningkatkan kompetensi dalam Attracting and Retaining Customers
- Meningkatkan kompetensi dalam Market-Oriented Strategic Planning
- Meningkatkan kompetensi dalam Business Strategic Planning
- Meningkatkan kompetensi dalam The Marketing Process
- Meningkatkan kompetensi dalam Product Planning: the Nature and Contents of a Marketing Plan
- Best practice sharing implementasi di Indonesia dan dunia yang inovatif, kreatif, praktis dan memiliki nilai kebaharuan, efisien dan efektif.
Sasaran Kompetensi Kerja
- Sasaran pelatihan ini untuk meningkatkan kompetensi di bidang sales, marketing, account executive, services dan non-service sehingga dapat berkembang berkarir/ berkompetisi.
Sasaran Peserta Training
- Staff/ Assoc. Staff/ Junior/ Senior/ Analyst/ Specialist
- Supervisor/ Team Leader/ Team Manager/ Group Leader
- Sr. Supervisor/ Superintendent/ Branch Manager/ Senior Manager/ Area Manager
- General Manager/ Vice President/ Chief
Metode Ajar
- Metode ceramah
- interactive discussion
- latihan/studi kasus
- kuis
- penugasan
- rencana tindakan untuk mengaplikasikan dalam dunia kerja
Durasi Training
3 (three) days @jam 09.00 sd 16.00
Evaluasi Training
| Level 1 : Reaksi | Ulasan dan rating ke platform digital |
| Level 2 : Belajar | Pre-test dan Post-test |
| Level 3 : Perilaku | Interview 360 Degree Feedback (*) |
| Level 4 : Dampak ke Organisasi | Key Performance Indicator (*) |
(*) Khusus IHT, dievaluasi minimal setelah 6 bulan dengan special request.
Materi Training
Susunan materi disajikan per hari agar lebih mudah ditinjau sebelum memilih program.
Hari 1
DAY-1- Course Introduction
- Marketing in the Twenty-First Century Overview
- Marketing Tasks
- The Scope of Marketing
- A Broadened View of Marketing Task
- The Decision Marketers Make
- Marketing Concepts and Tools
- Defining Marketing
- Core Marketing Concepts
- Company Orientation Toward the Marketplace
- The Production Concept
- The Product Concept
- The Selling Concept
- The Marketing Concept
- The Societal Marketing Concept
- How Business and Marketing Are Changing
- Company Responses and Adjustments
- Marketer Responses and Adjustment
Hari 2
DAY-2- Building Customer Satisfaction, Value, and Retention Overview
- Defining Customer Value and Satisfaction
- Customer Values
- Customer Satisfaction
- The Nature of High Performance Businesses
- Stakeholders
- Processes
- Resources
- Organization and Organizational Culture
- Delivering Customer Values and Satisfaction
- Value Chain
- Values-Delivery Network
- Attracting and Retaining Customers
- Attracting Customers
- Computing the Cost of Lost Customer
- The Need for Customer Retention
- Relationship Marketing: The Key
- Adding Structural Ties
Hari 3
DAY-3- Market-Oriented Strategic Planning
- Corporate and Division Strategic Planning
- Defining the Corporate Mission
- Establishing Strategic Business Units
- Assigning Resources to Each SBU
- Planning New Businesses, Downsizing Older Businesses
- Business Strategic Planning
- Business Mission
- SWOT Analysis
- Goal Formulation
- Program Formulation
- Implementation
- Feedback and Control
- The Marketing Process
- The Value Delivery Sequence
- Steps in the Planning Process
- Product Planning: the Nature and Contents of a Marketing Plan
- Content of the Marketing Plan
- Sonic’s Shelf Stereos: An Example
- Rencana Tindakan
- Terapkan apa yang Anda pelajari untuk membuat rencana tindakan pada pekerjaan.
Tim Pembicara
Managing Trainer
Dr. JEFF., SE.,Ak.,MM., CMA., CHRA., CFRM., C.F.A., MPM
Managing Trainer
Pembicara
- Tim ICV Training & Consulting Services
Pelaksanaan Training
Lokasi Training
Tentative Grup Hotel: KAGUM Hotels, ACCORS Hotels, eL Hotel, SAHID Group, SANTIKA Indonesia Hotels & Resort. Hotel lainnya setelah mendapat konfirmasi.
Metode Training
- Offline Training, di Hotel/ ICV Training Center
- Online Training, Zoom Meeting
Pelaksanaan dan Fee
Jadwal, fee, fasilitas, dan informasi registrasi ditampilkan dalam satu tempat agar tim lebih mudah meninjau kebutuhan pelaksanaan.
Tanggal Pelaksanaan Training
| 25 Maret 2026 - 27 Maret 2026 | 15 April 2026 - 17 April 2026 |
| 11 Mei 2026 - 13 Mei 2026 | 24 Juni 2026 - 26 Juni 2026 |
| 15 Juli 2026 - 17 Juli 2026 | 26 Agustus 2026 - 28 Agustus 2026 |
| 14 September 2026 - 16 September 2026 | 14 Oktober 2026 - 16 Oktober 2026 |
| 16 November 2026 - 18 November 2026 | 28 Desember 2026 - 30 Desember 2026 |
Fee Public Training di Jakarta
- Tatap muka Training Rp 5.500.000 per peserta (Harga training publik tatap muka di hotel area Jakarta untuk durasi 2 hari.)
- Online Training Rp 5.500.000 per peserta (Harga training publik online melalui Zoom untuk durasi 2 hari.)
Fee Private Training di Jakarta
- Tatap muka Training Rp 7.500.000 per peserta (Harga training private tatap muka di ICV Training Center untuk durasi 2 hari.)
Fee Public Training di Bandung, Yogyakarta, Bali, Pekanbaru
- Tatap muka Training Rp 7.500.000 per peserta (Harga training publik tatap muka untuk kota pilihan di luar Jakarta dengan venue hotel.)
Fee Inhouse Training (IHT) di Jakarta dan Luar Kota
- Tatap muka Training Rp 25.000.000 per batch (Harga training inhouse mencakup trainer, materi, dan sertifikat untuk 2 hari. Program luar kota menambah biaya akomodasi dan transportasi.)
Include
- Seminat Kit
- Certificate
- Lunch
- Snack
- Souvenir/ Voucher
Lengkapi registrasi, lalu lanjutkan ke WhatsApp.
Form ini membantu tim ICV menerima data registrasi awal dengan format yang lebih rapi sebelum proses follow up dilanjutkan melalui WhatsApp.